I've seen multiple people on HN espouse this idea over the years. Likewise, if you are in a place that has tech meetups / and entrepreneurial ecosystem, I guarantee you'll be able to find people who have followed this path. Think of what an entrepreneur without tech skills would do - they would have to find someone to build their product. You've just got a leg up by virtue of also understanding what that hired person or team is actually doing.
Interesting and timely. I'm close to doing this now - the time just isn't there to devote to the product and the day job, and the product needs an 8 hour a day developer for 6-12 months. Do you have any examples of where this worked to get something new off the ground.