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And giving iPhone a physical keyboard is reinventing the blackberry. Never mind that the iPhone’s mantra from the beginning has been away from the inadaptability of physical keyboards. (Watch the 2007 keynote for reference).

> Never mind that the iPhone’s official marketing line from the beginning has been...

Fixed.

It's an age-old sales tactic. "It's not a bug, it's a feature!"

Given everyone else fairly rapidly followed along, and still are nearly 15 years later, “feature” seems accurate.

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