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If they show a car driving I believe it's capable of self-propulsion and not just rolling downhill.

A marketing trick that has, in fact, been tried: https://arstechnica.com/cars/2020/09/nikola-admits-prototype...
Used to be "marketing tricks" were prosecuted as fraud.
still is. Nikola's CEO, Trevor Milton, was convicted of fraud and is awaiting sentencing.
Oh. Good to hear. Thank you.
If I recall correctly, that led to literal criminal fraud charges.

And iirc Tesla is also being investigated for fraudulent claims for faking the safety of their self driving cars.

Hmm, might I interest you in a video of an electric semi-truck?

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