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After Windows 10, Microsoft's policy seems to be "I will give you free updates, but in return, you will be a Windows tester, watch ads, and provide your privacy."

The End Game is to make Windows “Cloud Only” [1]

Then they will have the users by their balls. Charge money for every click. Insert ads where they see fit. Dynamically adjust prices to squeeze the max amount of money.

Time for quarterly reports? “Sorry our Excel servers are under ‘heavy load’, Excel now costs 4x the usual hourly rate…”

[1] https://www.techradar.com/news/could-windows-12-become-micro...

That sounds too negative. How about that:

"The prize-winning Excel service is in high demand right now. We apologize for any delay this might cause. Do you want to become an 'Excel Prime Plus User' with preferential treatment? Just upgrade your subscription now and increase your productivity!"

“I’m sorry, in order to multiply you will have to purchase a subscription to our multiplication extension. Please click HERE to have your credit checked.”
The use of surge pricing encourages their definitely-not-employees to turn on their servers and relieve congestion, dontcha know.
Vendor lock-in is a tried and true classic MicroSoft tool
After paying for windows - that’s the part that really makes it sting.
As usual, Pirates of the LTSC have a better experience.
A friendly reminder that legally even if you buy Windows using a pirated copy is the same offense as pirating it without buying that other version in the first place.

Sooo don't waste money if you decide to pirate LTSC :)

Wine on linux is really nice these days BTW.

Office is even better. Look at the release cadence of the different MS365 tiers. Small businesses pay to be the canary for enterprise.
To be fair hardware sales have slowed down quite a lot because nowadays even a 10-year-old computer is fine for most people. Since it is pretty hard to sell OS software without new hardware this is their solution to this "problem".

Their primary competitor, Apple, chose the route of programmed obsolescence for the hardware bundled to their OS software and also extreme price hikes for a given hardware performance level.

So, I don't know, pick your poison, I guess. I think it's easy to shit on Microsoft, but still most people prefer their shenanigans to Apple ones from what I see, because at least it's a lot easier on the wallet at the end of the day.

As an historical Apple user, I somewhat prefer this behavior because at least I can work around it. You don't have to use Outlook and all of the Windows "ads" can be turned off, especially if you are willing to pay a bit for a "pro" version. On the other hand, good luck working around Apple extortionate pricing on soldered SSD and RAM. Privacy may be valuable, but that's only true if you are rich enough in the end...

Microsoft isn’t exactly struggling to turn a profit, though. They have reached the stage of market maturity (and capture) where their primary focus is on milking their “legacy” products like Windows and Office for cash.
I know, I'm not saying the bullshit they are trying to pull is good. But you have to look at the market as a whole, Apple makes even more profit while providing much less "services" to the world and their incentives are even more perverse (sell more hardware at higher price).

Microsoft always ends up looking like the bad guy, but considering how many people depend on them for easy cheap access to computing (including a lot of government/institutions) it could be much worse.

In fact, my point is that if it was Apple, we would be in big trouble we even less money in the bank while they would try to impose even more restrictions on their products to extract even more cash. At this point you realize that some shenanigans with ads are really not that big of a deal...

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