Kinda but not really. The cable providers were and continue to be hamstrung by the networks who force the cable providers to buy channel packages. Cable never had the leverage to, say, tell Disney that they only want to offer ESPN but not the 10 other Disney branded networks being offered. It was often all or nothing.
People didn’t quit cable because of price. They did it because of price to perceived value. As has been shown with the current state of streaming services, it isn’t actually cheaper to cut the cord. But what you do get is a lot more flexibility.
Imagine if Comcast had offered its own YouTube TV style service in 2012 (something Intel tried to do in late 2013 before it was summarily canceled — I almost took a job on that team and dodged a bullet), rather than hoping against hope that cord cutting wouldn’t take off? You’d probably have a bunch of Comcast subscribers to this day who were satisfied that they could watch all their TV live and on demand whenever they wanted.
No idea what kind of poor purchasing decisions would lead to that. You can't get any form of cable package for less than $150 a month last time I checked. I don't pay anywhere near that for Internet + a couple of streaming services.
Oh, and the $30 a year or whatever for a VPN.
And the networks were already offering online access to their content via TV Everywhere. They didn’t want to do the geolocation thing, that was all requirements of the cable companies (the issues with the network broadcasters like ABC, CBS, NBC and Fox are much more complex).
In fact, you could (and I would) argue that it was the cable companies insistence on maintaining their defacto monopolies on who could get what service where (because there was never consumer choice in who your cable provider is, unless you count satellite, which I do not) that pushed the networks hands into creating their own competing OTT services based on the content they owned. Because as people cut the cord, the networks weren’t going to watch their businesses completely go up in flames. Now, should they have done that sooner and more aggressively (HBO did it best and earliest with HBO Now as a companion to HBO Go — a move that earned them the ire of the cable industry, the same industry who often refused to let HBO Go subscribers who paid the cable companies directly for HBO, do things like access the service on an Xbox b.c they didn’t like the idea of people not paying a $5 a month fee for an extra box), yes. 1000%
But let’s not pretend like the cable companies were without leverage. If they’d acted decisively and disrupted themselves early enough, they were the ones with the direct relationship with the customer, not the networks. They were the ones who could have created their own bundles of OTT content. But no, they refused until it was too late and got to see the whole industry bleed itself and for live content to essentially die.
The networks ruined their own businesses too — even if some were smarter than others (HBO being the smartest and also why it was the most valuable asset of the AT&T acquisition and the Discovery acquisition) — but I chose to focus on the cable companies b/c they are dumb pipes the same way wireless carriers are and they refused to disrupt themselves.
Ticketmaster isn't the true price-gouger. It's actually the artist + promotor + venue that collectively set the high prices. Ticketmaster is just the administrative computer system to implement the high prices that the artist/promoter/venue want to charge.
For example, top artists can negotiate to get 105% of ticket's face value from the concert promoter. Indeed, people have speculated that Taylor Swift had so much leverage in negotiating the terms of the Eras tour that she got 110% of the ticket's face price.[1]
If Taylor gets 110% of the ticket money, how does that leave anything left for the promoter and the venue?!? With those artists' financial demands, you now have a math problem: where to get the extra +5% or +10% and also pay the promoter+venue without taking a loss? By charging extra fees.
It's a very clever bit of financial sleight-of-hand. The artist/promoter/venue can all charge more money but hide the blame by embedding it in Ticketmaster's "convenience fees", "service fees", "order processing fees", etc, etc. In this way, Ticketmaster is perceived as the parasite.
Your question where Ticketmaster is already assumed to be the "bad guy" means Ticketmaster's deliberate manipulation of public perception is working exactly as designed.
The cable television industry did the exact same thing. If they’d been willing to go OTT a decade ago and not force agreements based on geolocation, a lot of the streaming services that exist wouldn’t even need to exist today.