Nathan's post and the proposed rulemaking are both quite explicit that the proposal under comment is a voluntary labeling scheme. Perhaps the intro could be better written to be clearer, but I don't really understand your complaint. There's no bamboozle.
From above:
"I’ve advocated for the FCC to require device manufacturers to support their devices with security updates for a reasonable amount of time [1]. I can't bring such a proposal to a vote since I’m not the chairman of the agency. But I was able to convince my colleagues to tentatively support something a little more moderate addressing this problem.
The FCC recently issued a Notice of Proposed Rulemaking [2] for a cybersecurity labeling program for connected devices. If they meet certain criteria for the security of their product, manufacturers can put an FCC cybersecurity label on it. I fought hard for one of these criteria to be the disclosure of how long the product will receive security updates. I hope that, besides arming consumers with better information, the commitments on this label (including the support period) will be legally enforceable in contract and tort lawsuits and under other laws. You can see my full statement here [3]."
Thanks! Sorry for any lack of clarity. My initial draft was way over the character limit and I had to cut a lot prior to posting. Thanks for highlighting the relevant language and clearing things up.
From above:
"I’ve advocated for the FCC to require device manufacturers to support their devices with security updates for a reasonable amount of time [1]. I can't bring such a proposal to a vote since I’m not the chairman of the agency. But I was able to convince my colleagues to tentatively support something a little more moderate addressing this problem.
The FCC recently issued a Notice of Proposed Rulemaking [2] for a cybersecurity labeling program for connected devices. If they meet certain criteria for the security of their product, manufacturers can put an FCC cybersecurity label on it. I fought hard for one of these criteria to be the disclosure of how long the product will receive security updates. I hope that, besides arming consumers with better information, the commitments on this label (including the support period) will be legally enforceable in contract and tort lawsuits and under other laws. You can see my full statement here [3]."