They did those as well, and they also paid for extensive marketing material to make it seem like buying a cracked game was directly contributing to a mafia that was planning on killing your granny.
Do you not remember the ads? The "you wouldn't steal a car"?
Piracy is just what they were able to get. Should have hired the bank's PR managers, who turned "failing to do due diligence on a customer's identity" into the customer's problem.
Wasn’t it “You wouldn’t download a car”?
Which ended up being quite funny, because I very much would download a car
It was "you wouldn't steal a car". People on the internet rightly corrected it to "download".
'software fraud', 'software theft', 'forgery'... hmm well there's a reason I don't work in marketing obviously.