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PaulRobinson parent
Did your cable company talk to you in 1999 the way Netflix does on Twitter today? Does your hotel loyalty program talk to you the way Airbnb does? Does United talk to you the way Southwest does? Do they all treat you in the same way as a customer?

If so, yeah, you’re right. This was a waste of time.

If not, the reason for that difference is likely to be found in cluetrain.

It seems obvious now, but it absolutely wasn’t in 1999.


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