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But yet they do…
They do what? They do not need to. But they ARE, because they want to. You and the other simply misunderstand that Apple rule because it's written strangely. Do YOU have first hand experience with this rule? Go do your research.
Feel free to clarify what the rule means. I publish multiple apps per week and have encountered this rule enough times in exactly the way I mentioned it.
look at Spotify, edtech products etc
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3.1.3(b) Multiplatform Services: Apps that operate across multiple platforms may allow users to access content, subscriptions, or features they have acquired in your app on other platforms or your web site, including consumable items in multi-platform games, provided those items are also available as in-app purchases within the app.