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AWS has never increased prices though, like since they started. Atleast I can't find any references to any price increase. The link showing "price/performance ratio for newer instances is rising" is deceptive. It just shows vcpu/hour, which doesn't really measure real world performance. Like m5.large is a significant performance improvement over m4.large. Newer instances also carry improvements not shown in the link.

S3 prices increased dramatically for some workloads when AWS introduced per-request fees.

Admittedly that was a very long time ago, but it has happened.

That's right -- on 2007-06-01 they switched from:

    Data Transfer
    -------------
    $0.20 per GB - data uploaded
    $0.20 per GB - data downloaded
to:

    Data Transfer
    -------------
    $0.10 per GB - all data transfer in

    $0.18 per GB - first 10 TB / month data transfer out
    $0.16 per GB - next 40 TB / month data transfer out
    $0.13 per GB - data transfer out / month over 50 TB

    Requests
    -------------
    $0.01 per 1,000 PUT or LIST requests
    $0.01 per 10,000 GET and all other requests
    (No charge for delete requests)
While keeping storage at $0.15 per GB-Month.

See https://web.archive.org/web/20070502160305/http://www.amazon... (can't find the announcement page)

Thanks, I had a feeling it was in 2007 but I couldn't remember the exact date.
I think the fact that change has already disappeared from our collective memory means people weren’t too bothered.

Meanwhile, Google can’t seem to take a step without tripping over a price increase.

It hasn't disappeared from my memory! There were people who did very, umm, "creative" things with S3 (classic example, creating a virtual disk by storing each 512-byte sector as an S3 object) who suddenly changed direction after the pricing changed.

I agree that AWS does much better than Google though -- the S3 change was a big wakeup call to them about pricing all the dimensions rather than assuming people will use a service the same way as Amazon uses it internally.

They haven't and agree at the end of the day over the years performance has increased and price has decreased especially with Graviton.

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