As someone who never watched Gavin+Stacey, and cannot be held accountable for James Corden, I did, on the other hand recommend to my Megabank employer, way back in the 00s that we purchase Jira. I know we spent $$$$$ on it, and therefore helped Atlassian grow into what it is today.

Back then, Jira really was good and fast compared to everything else, which was pretty much bugzilla or a roll-your-own corporate ticket system. It was also the first thing we managed to get a bidirectional link from an issue into Subversion commit messages and back again, and it ticked all the boxes for... a development team.

Then came the "let's make it a generic issue tracker" approach, so yes, "as fleshed out or complete as it is" is indeed true. They've chased every niche that they can find that needs an issue tracker but making it so configurable.

It's just a shame it's a complete dumpster fire now. Slow. The search never returns what you're looking for (Confluence is worse if that's possible), and at some point and size, you're going to need a full time member of staff to look after... an issue tracker.

This feels like we're almost at one of those moments where Slack came along and reinvented all the instant messengers, and whatsapp/discord/whatever replaced skype (or arguably MS did that all by themselves). I know the apocryphal story for start ups is 'don't write a TODO list app, or an issue tracker', but there should be a better alternative. Youtrack always feels like it should get more traction, but perhaps Jetbrains are happy with it being an MVP for their own purposes.