If you only consume mainstream media then you may personally live in a society which lacks a counterculture.

You strike up a conversation with the girl picking mushrooms in the middle of nowhere or you go to an underground death metal concert or spend a bit of time on 4chan and you'll find countercultures alive and well that you're just not part of.

If you think a sense of sameness pervades the creative world then you must be looking at a woefully tiny portion of the creative world. It has never been easier to be weird nor easier to find weirdness.