Sad to ear that, but people have a wrong idea about the cloud, it's just others people hardware and like everything, there's a limit.

They cannot warn you because it's very hard to predict how many new customers will come or if the existing ones will create more instances.

I know about a bank with the same issue, basically, they've hogged all the resources in a specific region and yet, they need more. Unfortunately this things take time, MS cannot setup a new datacenter in a couple of days.

>but setting up in a new region would be complicated for us.

Why? it's easy: https://learn.microsoft.com/en-us/azure/azure-resource-manag...

Latency issues from app to DB?