It's following the trend of nearly every startup ever made.
* Newcomer trying to gain traction. They'll do just about anything to make and keep customers in the name of top-line growth. This includes expensive labor and human costs.
* Grow into a successful business. Start feeling the pains of "infinite growth".
* Realizing revenue can't grow indefinitely, they start cutting costs and see how long they can ride the coat-tails of success.
* The small/cheap accounts start gaining wind that customer support sucks, so they start looking for something else. The big accounts are likely still happy since they're large enough to justify a handler who will make them happy.
* A new startup lurks in the background, likely to follow the same process.
It really just comes down to whether or not the incumbent realizes it's only a matter of time before the major accounts start leaving too.
* Newcomer trying to gain traction. They'll do just about anything to make and keep customers in the name of top-line growth. This includes expensive labor and human costs.
* Grow into a successful business. Start feeling the pains of "infinite growth".
* Realizing revenue can't grow indefinitely, they start cutting costs and see how long they can ride the coat-tails of success.
* The small/cheap accounts start gaining wind that customer support sucks, so they start looking for something else. The big accounts are likely still happy since they're large enough to justify a handler who will make them happy.
* A new startup lurks in the background, likely to follow the same process.
It really just comes down to whether or not the incumbent realizes it's only a matter of time before the major accounts start leaving too.