I’ll tell you how, because I had a client in this exact situation. The business just sees fluctuations in sales. They don’t see error rates. In traditional businesses SW engineering keeps the dynatrace logs close to the vest.

I convinced a dev to walk me through their dynatrace console. I dug in and took screenshots then gave them to h to the business. The business demanded access to dynatrace and then was able to correlate error rates with revenue fluctuations (down to the hour of the day, people are habitual). They came up with a cost factor and figured out how much they’re losing. This led to budget being allocated for a project to solve these problems. I bid on the work but was denied. The VP of IT at this point hated me.