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"Hot and noisy" is the most frequent complaint I hear about laptops (also previously about Intel MacBooks). I think OEMs are either misreading the market or they are forced to emphasise other strengths because they can no longer compete with Apple in terms of performance/watt.
> they can no longer compete with Apple
I think that's it, x86 isn't even close at the moment.
You said "Hot and noisy", and making it fanless would only be even hotter or, have significant performance penalty (to a point that even light users won't tolerate.)
My (Windows) ultrabook bought a few years ago could be hot and noisy (and slow) when I'm merely using browsers nowadays, can't imagine what a fanless one would do.