brandnewlow parent
Fun book. I’ve said this before on here but it purports to lionize the Sega of America folks but can’t help but present them as non-technical marketers without much depth to them. Meanwhile the Nintendo crew, ostensibly the bad guys in the story’s narrative, seem passionate, principled and serious about shipping great games people love.
I loved Console Wars, and while Nintendo is the competition in the book, I think the real antagonist of the narrative is Sega of Japan. It’s really unfortunate that the two groups couldn’t act as a unified company. (Though I grant that this telling of the story may carry its own bias)
This is an odd situation that I've encountered multiple times working in an NA division of a Japanese company in those days.