There is an awareness of power consumption of data centres.
Why not start marketing code to power consumption metrics?
What about fastest-to-market and above average code base = marketing argument? Or even scientific paper?
I think here is is also important to look at smaller companies and not only FAAG.
The market rewards destroying the environment, but that doesn't make it a good thing to do
Of course not, it's a terrible thing.
Fastest-to-market and slow beats second-to-market and optimized every day of the week.