My point is that a market maker will not carry an option position that is impossible to hedge due to the underlying liquidity. In other words, he will not carry a gamma position that is not "in line" with the liquidity of the underlying.
I may be wrong, but the article is about buying a lot of short dated (high gamma) call options from a market maker and hoping that he will drive the market up while hedging his position.
In a less traded issue - I guaranty the real price is not $0/$5, it is just nobody has bothered to show interest yet (and sometimes brokers do not provide the true market). Assuming you have a reasonable idea of where the bid should be, low ball it a little and put an order in. Like magic, you'll be joined by a few hundred contracts and in fact, probably out bid. An offer may also appear too.
Before making a price they will consider multiple factors, liquidity (of the underlying and the derivative) is an extremely important one. They likely will not carry a trade that is impossible to hedge (because the underlying is not liquid enough).