Yes this is definitely a thing. I haven't seen it in beer personally, but I have seen it in other walks of like.
Programming for instance "I worked on a 1M LoC system" "Mine was 10M LoC", or "I worked on a 1000 requests per second" "Aah that's nothing, we got 1M requests per second" etc.
Fitness is an obvious one. Especially now your can track your average minutes per mile and all that shit on your phone. It is much more enjoyable just going out for a jog and fuck the metrics.
Programming for instance "I worked on a 1M LoC system" "Mine was 10M LoC", or "I worked on a 1000 requests per second" "Aah that's nothing, we got 1M requests per second" etc.
Fitness is an obvious one. Especially now your can track your average minutes per mile and all that shit on your phone. It is much more enjoyable just going out for a jog and fuck the metrics.