It's not just a re-brand as in "AMD is now making whitelabel CPUs". AMD gave the IP away for the short-sighted amount of $300 million, so now the Chinese can build their own Zen-class CPUs and create new variations of it.
And people wonder "how the Chinese have caught up so quickly?!". The western companies mostly gave away their entire IP for peanuts or some empty promises of "gaining access to the huge Chinese market", which never materialized because China made sure the local companies would always win. This, in combination with China's own theft of IP, is how they did it.
diegoperini
Not arguing with the theft argument but there is also the untalked benefit of cheap (may even be called inhumane) labor in the trade between west and China.
And people wonder "how the Chinese have caught up so quickly?!". The western companies mostly gave away their entire IP for peanuts or some empty promises of "gaining access to the huge Chinese market", which never materialized because China made sure the local companies would always win. This, in combination with China's own theft of IP, is how they did it.