sbov parent
How much of that money is money that was going to be spent anyways? It's only money Google "made" for the French if it wasn't going to be spent in France in the first place.
It's not the quantity of money spent that matters, but rather the value received in exchange. People spent their money at e.g. Amazon because that is where they expected to receive the most value for it. Take that option away and the money will still be spent but the value received in return will be less.