Vertu tried that approach with phones - didn't work out too well:
https://en.wikipedia.org/wiki/Vertu
[Only ever saw them on sales at Heathrow Terminal 5 and Courchevel 1850]
https://en.wikipedia.org/wiki/Vertu
[Only ever saw them on sales at Heathrow Terminal 5 and Courchevel 1850]
Apple is much more in line with a premium brand driven good like Nike, or Sony.
A true Veblen good phone would cost like $20000, be gold cased and nobody you know would own one.