This is a thread about Facebook, isn't it? And the parent,m or GP by now, very much alludes to it, or platforms in general.
In the bakeshop case though, I do not think it has ever been alleged, that they ever refused to serve anyone cakes just for being gay. I think the whole case hinged on the question whether making a wedding cake is significantly more than just selling a cake off the shelf to anyone who comes in (I am really not sure if, as a matter of principle, private entities in a free society should be compelled to do business with anyone they do not want to, be that marrying gays or cynical coders who go by "Fins" though). So no,I don't think saying that they "refuse to serve gays" is a proper characterization.
In the bakeshop case though, I do not think it has ever been alleged, that they ever refused to serve anyone cakes just for being gay. I think the whole case hinged on the question whether making a wedding cake is significantly more than just selling a cake off the shelf to anyone who comes in (I am really not sure if, as a matter of principle, private entities in a free society should be compelled to do business with anyone they do not want to, be that marrying gays or cynical coders who go by "Fins" though). So no,I don't think saying that they "refuse to serve gays" is a proper characterization.