nathan_f77 parent
Hmm, that’s true. Thanks for your comment, you inspired me to think about creating a platform for independent sales agents, and then I found commissioncrowd.com. I’ve signed up and booked a call with one of their representives. I’ve been putting off sales, but I really need to take that seriously.
My company sells niche high value software in the same value ball park as the OP and the only thing that works is high touch sales.
My advice is stay away from outsourced sales. It is possible that you might find a good one, but you are more likely to find the secret of how to turn lead into gold.
The major problem you will have starting out is good sales people won't work for a business without an established sales process. Of course without good sales people it is hard to establish an effective sales process (nice catch 22). You are probably best grabbing someone new and keen and hitting the road with them until you have an established process that works. Then hire sales people.