The entire article reads like blog spam. They make a contradictory statement in the same paragraph here:

> Experts say such technology is most likely to be used to offer discounts to customers with loyalty status <...> such as to induce a new customer with an especially affordable ticket.

Yeah exactly you're going to always offer the lowest price you can. I've never heard of someone being loyal to an airline who wasn't already getting significant discounts with a loyalty card. A loyalty card is going to be replaced with a browser cookie?

I don't think so.