This is the kind of product that should appeal to the heart, not the brain. I'm a rational person that's not going to spend lots of money for candy when I can go to the store and get a bagful for less than $5.00 bux.

But if you hit my nostalgia button or my curiosity then I'll be willing to spend so much more.

Place the how-to video on your site but go for the heart with ads.