> Here's the end result. If the video tingles your weeaboo senses, that's intentional, as I want clearly uninterested people to skip the video as fast as possible. I'll explain why next.
...
> Now you might understand why I want to get people not in my target audience to skip – it's cheaper because you don't pay when people skip your ad!
In other words - you're probably not in the target audience.
Not saying I agree with why he is saying you shouldn't be in his audience (you're clearly interested in Japanese candy) but maybe you're not because you have an interest but would likely still cancel earlier than his normal audience. (which would have a much higher lifetime value making the numbers much harder to run)
[1] https://www.reddit.com/r/Entrepreneur/comments/8062vs/what_i...
> Not saying I agree with why he is saying you shouldn't be in his audience (you're clearly interested in Japanese candy) but maybe you're not because you have an interest but would likely still cancel earlier than his normal audience. (which would have a much higher lifetime value making the numbers much harder to run)
My wife loves Japanese candies and snacks. Neither of us watch much anime. I would absolutely buy this for her as a gift for Christmas or anniversary. Previously I bought her a monthly makeup subscription and she loved it. $350/year is easily within my budget for a special gift, especially something like this that keeps giving and that connects with her emotionally (she spent some time in SK/Japan as a kid).
If I had come across this ad, I would have skipped it immediately. That being said, I'm bookmarking the site for later this year, so I guess the blog post worked better than the ad?
It's a good strategy. In theory he could spend the money saved from people like you skipping the ad on a different ad that targets a more general market and end up with more wins overall.
Sometimes you get it wrong, like with GP, but that's worth it.
I think this is a Good Thing - it makes advertisers and YouTube care in dollars-and-cents terms about not wasting ad viewers' time and attention.
Western-accented Japanese is the worst of both worlds.
Yes, it could have been better, yes maybe there could have been an "adult" version of it. (I don't think the narration is bad, but I'm not used to hearing native Japanese speakers, so that might be it)
What I think they should have done is have a copywriter script it.
However the phrase "would you like to try some Japanese candy" ends at 0:04 (and "Candy Japan sends you unique surprises 2x a month" ends at 0:08) so I do think they got to the point as quickly as possible
In this instance it appears the ad may have been more the issue than the system so people are pointing out where the issue may be. Criticism of the ad is essential in this case to determine where the "burning" of $14k happened