jcims parent
Spot on. Old talk by Simon Sinek presents it pretty well, start with the why: https://www.youtube.com/watch?v=qp0HIF3SfI4&t=3m20s
I've seen that one before, and the only thing I get out of it is "I wouldn't buy a used car from this guy".
lol
'Every car you've ever bought has been used by the time you take it home. Ours just happen to have been used by someone else. Wanna buy one?'
That was a great talk. One of the reasons I love the "TED video" culture. It revolves around pointing out why things everyone knows and feels are obvious...actually work. The "why didn't I think of that explanation" feeling. I guess I just love having my instincts and impulses explained and dissected. Understanding self. Higher platitudes.
Really enjoyed that video, thank you.