The browser thing was really just to illustrate a starting point. I was going to mention Microsoft in the same breath, but Microsoft isn't important because they are kinda lost in the consumer space i feel.
And surprisingly Microsoft hasn't actually limited me with the apps i can use, services or buying physical products with
Today you have the closed-app store system's, restricted services to preferential devices and not even being able to buy products from one of the world largest outlets. They do this because in the past these companies have gained loyalty and now use that loyalty like cattle funneling customers away from competitors
Actually when you reinstall windows10, and open up browser, the first thing the browser does, is show some marketing about how much faster edge is than chrome and firefox.