Z97 is useful because if you decide to upgrade to one of the higher end overclockable CPUs in the future you can. I found the difference in price can be really small or the same. I went with a Gigabyte Black board which is around ~$135 on Amazon and supports SLI. http://www.amazon.com/Gigabyte-GA-Z97X-UD3H-BK-Motherboard-I...
I think I said all that, more or less. Except for the SLI part, as that might be an issue with H97 that needs to be checked before purchase.
Of course, if you find a Z97 that has what you want at a similar or lower price, then by all means go for it.