> Another 53% look for the information elsewhere, which may or may not clarify the misinformation.
How is the number '53%', calclated?
Whilst I'm here...
If the 53% got the information [they looked for], and it thereafter WASN'T 'misinformation', would that be considered a good, or a bad, thing?
Late reply.
There are two groups:
1. The ones who go after the news (a minority).
2. The ones who don’t even bother reading the article (the vast majority).
From group 1, we have those numbers.
Yes, potentially those 53% could read the news in full in another place and avoid falling for the misinformation.
So, out of the people who read, I know for a fact that 12% — plus some chunk of the 53% — might be able to clarify the misinformation.
The numbers still stack up for the people who fall for misinformation in headlines.
A weird, provocative headline creates misinformation.
Of the people who try to access the article, only 12% actually read it (1% who pay, and 11% who bypass the paywall). Another 53% look for the information elsewhere, which may or may not clarify the misinformation.
And those are only the ppl that tries to read the news, the majority of ppl doesn't even bother trying to open the news link.