It sounds to me like they intended to attempt to sell the machines, but wanted to make sure that if those machines failed to sell, they wouldn't have wasted money on a bunch of hardware that was useless to them.
Really good projects fail for all sorts of really stupid reasons. It shouldn't be considered amazing to reduce the risk of a new and unproven product with a backup plan that makes use of nearly 100% of the unsold inventory. ;)
This part is kind of amazing. They recognized the potential of computing, and wanted to have it for their use, but didn't think anybody else would want to do inventory management?