wat10000 parent
I wonder why they did so well with the Xbox but not Windows Phone. Clearly they're capable of launching a new platform and getting traction with it. Those are very different market segments but surely the general approaches needed aren't that far apart.
Well, I feel like they haven't been doing as well recently (pause for a shoutout to classic MS naming acumen: Xbox 360 -> Xbox One -> Xbox One X / Xbox One S -> Xbox Series X / Xbox Series S. Good luck, mom! https://www.youtube.com/watch?v=HKZ6rqsXhjo)
But perhaps one difference is that with consoles there's a free Sisyphean "reset" with each generation, which never happened with the phone. That gives a spot to enter the race.
Plus the whole thing with the phone carriers...in the US at least I'd wager that if the carriers don't offer your phone, and the salespeople don't talk it up (which phones are going to give the salesperson the most lucrative commission, by the way? Don't forget accessories...), then that's the ball game