Looks interesting! My use case revolves a lot around PDF and trying to remember the best bits, I'll be trying this out.

For the general public to catch on to whatever the next Evernote is, I think it will have to have; inviting visual elements like Notion, collapsible text like workflowy, better reminder/project management. So many of the top feature requests of Evernote that have been neglected, some since nearly the beginning.